Great Wraps Grill Makes Top 100
With so many fast casual brands succeeding these days, it was nearly impossible to narrow down the nearly 900 nominations we received. From impressive franchise initiatives and innovative menu items to technology upgrades and unique marketing platforms, the competition was fierce when it came to selecting this year’s best brands.
Historically, we’ve chosen 50 brands, 25 people and included a variety of menu and technology trends to make up the last 25 spots. We did things a little differently this year, based on the pure fact that we believed it was a must to recognize more than just 50 brands.
After sifting through readers’ nominations, we chose 75 fast casual brands and also included the most popular menu, marketing and technology trends of the year. Tons of research went in the selection process, in which we applied multiple criteria against the nominees, including growth, innovation and contribution to the industry. We hope you’ll enjoy this year’s overview of the annual Fast Casual Top 100 Movers & Shakers.
Congrats to all our winners!
Driven by consumer demand for new sandwich carriers, major chains have been experimenting more with wraps. But one chain always has done just wraps, and it’s grown to 80 locations.
Atlanta-based Great Wraps scored on Entrepreneur’s Top 500 list for best franchised companies last year. The concept has expanded to Dallas-Fort Worth, Austin, Oklahoma City, Boston and other markets, and has started planting flags in airport venues.
In support of its growth, Great Wraps has announced several key promotions. The brand also is undergoing a rebranding effort,
calling itself Great Wraps Grill, adding an updated logo and rolling out new signage, packaging and marketing collateral.
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