A New Beginning
Nearly twenty years ago, we bought a tiny Mediterranean food chain called “Gyro Wrap” because our team anticipated a market shift that would change the way we all eat. Ultimately, we re-branded those few stores to “Great Wraps” and our team began shifting the menu to deliver fresher and healthier offerings.
Back then we anticipated a revolution in dining as people searched for a restaurant focused on Flavor, Health, and Indulgence – all priced at an affordable $8 to $10. We also predicted that guests would seek an “Experience” while dining at our restaurants, so we began focusing on customer customization and a fabulous décor so our guests could enjoy themselves while they dined. Around the same time a few other brands such as Chipotle, Panera Bread, and Shake Shack had the same idea and a new segment called “Fast Casual Dining” started taking shape.
Fast forward to today and Great Wraps now has over 75 successful franchised units operating in Malls and Airports across the country. I certainly can’t take all the credit for our amazing story of success. Without a dedicated family of franchisees and an outstanding corporate support team at my side, Great Wraps would have never accomplished such an impressive history of incredible growth.
Roughly six months ago we began dedicating our time and efforts towards ensuring Great Wraps maintained its leadership role in the healthy and flavorful dining trend. We thought it time to begin writing a new chapter in our Brand’s history and as they say, “If you’re not moving forward, you’re moving backward.”
As we all look towards welcoming a New Year, we are excited to begin unveiling what our team has been working around the clock to create and the inspiring vision of what Great Wraps is to become. Revolutionary updates to our look, menu, website and more are just around the corner. Over two decades ago Great Wraps defined Excellence in dining and we plan on doing it all over again in 2014.
I encourage you to stay tuned to what lies ahead and see why we continue to live up to the “Great” in our name. In the meantime, do not hesitate to reach out to us and explore what franchise ownership opportunities are immediately available in your region and join our winning team.
Wishing you much success,
Mark Kaplan, Chairman & CEO
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